The Rexam Nea lotion pump has been chosen by the international personal care product firm Annayake, for its launched Blanc Japan Whitening Serum, a skin preparation with consumer appeal in China, Japan, India and beyond.

The elastomer- and metal-free Nea lotion pump is engineered to provide the completely neutral formula flow such skin preparations require, thanks in part to the fitting of a glass ball within the mechanism to eliminate formula discoloration. Further, the Nea’s advanced ergonomics and aesthetics combine to enhance the overall end user experience with silky smooth operation.

“Our sleek Nea pump opens exciting new product development opportunities,” says Virginie Lemeunier, product manager, lotion, Rexam Personal Care. “In this case, Annayake’s use of the Nea underscores the great potential for advanced dispensing technology in the accelerating skin lightener market, which some industry analysts predict will reach global sales of $10 billion by 2015.

“This category growth–dependent on dispensers capable of handling such advanced formulations–will be driven by new applications for men, as well as women, and for increased application in the general body care category, as well as for the face,” she adds, noting that in the Asia-Pacific region, light complexions are frequently regarded as a beauty ideal amongst consumers.

Designed to handle even the most viscous, sensitive and natural skin care products, the Rexam Nea operates with the lightest fingertip pressure, Lemeunier says. It is quick to prime, does not splatter or block and is available with actuators in a range of colors and transparencies, for optimal product development flexibility. Rexam supports the Nea with a fully-integrated, end-to-end production network throughout the Americas, Europe and Asia, for enhanced customization capability and reduced time to market.